Ad or traditional media buying is a service that is simply the purchase of advertising from a media source. Whether you are looking for advertising space to display your brand on television, radio, magazine, newspaper, or even digital landscapes like blogs, you would go through the ad buying process. While you could approach media buying alone, it is always best to have a skilled media planning service at hand to help. The ad buying process also requires skills in negotiating with the media venues, and it can really help to have experience on the side.
Addressable TV advertising is a fantastic tool to add to your media campaign. Addressable TV advertising has the ability to present different adverts to different households, even though they may be watching exactly the same television show. Services like this enable advertisers to really branch out beyond TV ads and media buys.
Audience research is just like any form of marketing research but possibly the most critical research that can be carried out for digital marketing. This research is carried out towards specific audience groups and knowledge, attitude, behavior, interest, and preference are all looked at.
Endorsements & Sponsorship
A great way of getting your name into the homes of millions is via endorsements and sponsorships. Endorsements and sponsorships simply involve targeting an influential media source, either TV or social media, and providing them with an incentive to advertise your business. Social media buying, whether it be Facebook media buying, Instagram buying, or both, can instantly put your brand right in the hands of your customers. The great thing about endorsement and sponsorship is the ability to use strategies such as geofencing and retargeting to hit already aligned demographics. Having an opportunity to hit pre-aligned demographics is as simple as Googling the prospective influencers demographic.
Content marketing is an incredible way of getting your name out into the media. Nowadays, digital media buying offers you a chance to influence greater numbers than sticking strictly to television. Having the ability to create Grade A paid content such as blog posts, podcasts, and video really helps your media campaign shine. Online video campaigns are among the most successful at the moment as they can also generate revenue when used correctly. Consulting with a marking firm can really help you find an edge when it comes to digital content creation.
Out Of Home Advertising
Out of home, or OOH, advertising is a fantastic form of advertising that's not so easily ignored, since it can't be turned off with a simple click. Out of home marketing is a form of advertising that reaches out to the consumer while they are out and about. Whether you are on a train, walking down the street, or in a restaurant, you are sure to notice OOH adverts wherever you go. OOH, advertising has six main categories:
The industry of OOH advertising has been revolutionized over the past decade with the introduction of digital out of home advertising (DOOH). You will generally find DOOH in health clubs, arenas, airports, and many other public spaces. The DOOH industry is very gradually replacing the OOH, but they are both still fantastic options for your marketing campaign.
Over The Top TV
Over the top TV (OTT) is a media service that runs through a high-speed internet connection rather than a traditional cable or satellite. The use of OTT over the past decade has been phenomenal, and the opportunity for advertising is rife. OTT advertising offers a more affordable and accessible way to advertise, and it still hits millions of people.
Search Engine Marketing
Search engine marketing is a collection of components that includes popular search engine optimization and will often make up 50% of your marketing strategy. SEM, which includes pay per click, or PPC, and social media marketing, can really give your business the boost it needs. While not any part of the media campaign, it still finds itself married and entwined within it.
Experiential media marketing is a magical thing and involves creating a memorable impact on your potential clients. The whole idea of experiential media marketing to make the advertising campaign more of an experience rather than just an advertisement. Experiential media marketing involves the reliance on psychology to make a positive impact on whoever views it.