Traditional media buying is a service that is simply the purchase of advertising from a media source. Whether you are looking for advertising space to display your brand on television, on the radio, or in a magazine, newspaper, or digital landscape, you must go through the ad buying process. While you could approach media buying alone, it is always best to have a skilled media planning service at hand to help. The ad buying process often requires negotiating with the media venues, and it can really help to have experience on the side.
Addressable TV advertising is a fantastic tool to add to your media campaign. Addressable TV advertising has the ability to present different advertisements to different households, even though they may be watching exactly the same television show. Services like this enable advertisers to really branch out beyond TV ads and media buys.
Audience research is just like any form of marketing research, but it's possibly the most critical research that can be carried out for digital marketing. This research is carried out for specific audience groups, and knowledge, attitude, behavior, interest, and preference are all analyzed.
Endorsements & Sponsorship
A great way of getting your name into the homes of millions is via endorsements and sponsorships. Endorsements and sponsorships simply involve targeting an influential media source, either on TV or social media, and providing them with an incentive to advertise your business. The great thing about endorsements and sponsorships is the ability to use strategies such as geofencing and retargeting to hit already-aligned demographics.
Content marketing is a powerful way of getting your name out into the media. Nowadays, digital media buying offers you a chance to influence greater numbers of people than sticking strictly to television. Having the ability to create Grade-A paid digital content like blog posts, podcasts, and video really helps your media campaign shine. Online video campaigns are among the most successful content marketing strategies at the moment; they can also generate revenue when used correctly.
Out of home advertising, or OOH, is a fantastic form of advertising that's not easily ignored, since it can't be turned off with a simple click. Out of home marketing reaches out to the consumer while they are out and about. Whether you are on a train, walking down the street, or are in a restaurant, you are sure to notice OOH advertisements wherever you go. OOH advertising has six main categories:
The OOH advertising industry has been revolutionized over the past decade with the introduction of digital out-of-home advertising (DOOH). You will generally find DOOH in health clubs, arenas, airports, and many other public spaces. The DOOH industry is very gradually replacing the OOH industry, but they are both still fantastic options for your marketing campaign.
Over-the-Top TV (OTT) is a media service that runs through a high-speed internet connection rather than a traditional cable or satellite. The rise in use of OTT over the past decade has been phenomenal. OTT advertising offers a more affordable and accessible way to advertise to millions of people. OTT services are typically accessed via websites on personal computers, mobile apps, digital media players like gaming consoles, or on televisions with integrated Smart TV platforms.
Search Engine Marketing
Search engine marketing (SEM) is a collection of components that includes popular search engine optimization and will often make up 50% of your marketing strategy. SEM, which includes pay-per-click (PPC) and social media marketing, can really give your business's online presence the boost it needs. While SEM isn't any part of the media campaign, it still finds itself married and significantly entwined within it.
Experiential media marketing can be magic for your marketing. It involves creating a memorable impact on your potential clients. The whole idea of experiential media marketing to make the advertising campaign more of an experience--rather than just an advertisement. Experiential media marketing relies on psychology and creativity to make a positive, lasting impact on people who engage with it.