Rockit Science created a re-imagined brand identity for NASA’s Space Radiation Analysis Group at Johnson Space Center in Houston, Texas.
The Space Radiation Analysis Group is responsible for achieving human exploration and development of space without exceeding acceptable risk from exposure to ionizing radiation. This group monitors space radiation and life-force sustainability in space, including the International Space Station.
The unique rebrand of this group involved research exploration of NASA’s mission brands and icons from the 1960s to present. Rockit Science also had access to NASA facilities, not accessible to the general public, to better understand this group’s core functions within the NASA organization. The final execution is a brand identity that stays true to the original founding spirit behind NASA while modernizing the overall visual and color-way.
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