LUBA Workers’ Comp is a regional casualty insurance company providing workers’ compensation coverage in Louisiana, Alabama, Arkansas, Mississippi, Oklahoma, Tennessee, and Texas through select, local independent insurance agencies. As LUBA's Agency of Record for eight years, Rockit Science Agency has designed and executed diverse and award-winning internal and external campaigns and collateral pieces that continue to contribute to strong growth and top-of-industry retention rates.
The Challenge
LUBA came to us with a need to communicate their competence and dedication to providing workers comp coverage to employers. We took the time to explore the dimensionality of LUBA’s experience within a variety of industries and to clearly define and showcase the attributes that set LUBA apart in the market.
The Approach
We set out to visually align LUBA as a strong and knowledgable expert partner whose presence compliments policyholders’ expertise in their own industries. Positioning LUBA as a hardworking, expert partner underlies every creative campaign they have done since, creating a consistent overall brand of no-fuss competence and trustworthiness.
An expert partner
In our foundational campaign work with LUBA, we used imagery that portrayed a variety of different workplace settings that LUBA actively services. Accompanied with powerful imagery, we introduced relatable messaging for LUBA’s top-tier industries.
Ongoing success, exceptional results
The Agency's work for LUBA continues to shine in client satisfaction and in the strength of the design and impact of the campaigns we create for them. LUBA consistently scores one of the highest AM Best rankings annually, and the company's policyholder and agent retention rates are considered exceptional in its industry.
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