The Devil's Weed
Research showed that the Spanish Inquisition coined the term “Devil’s Weed” to discourage mass use of the newly popular tobacco. The brand name, “Devil’s Weed,” provided the product-line a provocative name steeped in rich old world history where tobacco was first used. The brand story was developed by conceptualizing how Mephistopheles would actually package a cigar that would persuade individuals to purchase and smoke cigars. Exploring basic materials available during the Spanish Inquisition, the creative team utilized leathers, parchment paper, and basic wood in the design.