Rockit Science Agency was selected to develop a signature brand identity for this iconic reenvisioned New Orleans boutique hotel. Thematically set in the 1960s, the interior design recalls the hayday of Big Easy flair and Rat Pack vibes sure to make any stay in New Orleans one to remember. With the underpinnings formed from distinctive hand-lettered style characters, the designers at the Agency were able to manipulate and extend key ligatures to accommodate the 14ft tall letters featured on the front entrance. The brand identity carries throughout the hotel and consumer-facing elements such as room numbers, cocktail napkins, marketing materials and room keys. This is one the Mad Men are sure to appreciate.

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