Website Development

Interactive website development can significantly improve user experience (UX) and increase engagement. By giving users the opportunity to interact with your brand, as opposed to being a passive audience, you can effectively motivate users to become customers and purchasers to become brand ambassadors.

Of course, effective website development doesn’t happen by accident. To ensure your site is fully interactive, you’ll need top-notch website programmers to ensure the back-end development is properly created and well-maintained. In addition, you’ll require innovative web designs to create original content for your brand.

At Rockit Science, we offer it all.

From creative designers to dedicated programmers, our in-house team is adept at providing unique, interactive content. Determined to give users the best possible UX, our interactive website development will ensure your target demographic can engage with your brand in a meaningful and beneficial way.

Discovery

Before any other steps are taken, we take the time to get to know the client and understand their unique business. We first meet with the client for a discovery meeting. In this meeting, we dig into the business's future plans so that we understand beyond where and what the business currently is, to see where and what it desires to become.

Features and Requirements Documentation

While this is certainly a creative process, there is a myriad of technical aspects to consider too.The speed of your site is a major factor in UX, for example, when you only have a very limited amount of time in which to grab the user’s attention. If an interactive upgrade is going to slow down the site’s loading speeds, it may be time to switch to a new hosting provider.

As well as examining the practical aspects of introducing a new, interactive site, our creative team will begin designing bespoke content. By taking the time to fully understand your business and your clientele, we’ll ensure all the content used on your site speaks to your target market.

Furthermore, we’ll consider exactly what needs to be on your site in terms of regulatory requirements and documentation. Your site documentation essentially contains all the information necessary to maintain it, such as crucial build details. We’ll ensure this is optimized for future use and that it enhances the UX wherever possible.

Content Audits

Before modifying your site or adding new interactive features, we’ll carry out a comprehensive content audit. By assessing what’s currently on your site, we can determine which elements need to stay, which features need to be updated, and which ones should be discarded.

This helps to ensure every feature on your site works in accordance with the interactive strategy. Whilst filling your site with additional content may seem beneficial, this could detract from the overall UX and dilute your brand message.

Preparing wireframes

Wireframes essentially plot your website in a 2D graphic and can help to ensure that features and elements are placed appropriately. Whilst some features should appear ‘above the fold’ for premium placement, others can be placed lower down the webpage, even though users will need to scroll down to interact with them.

Website Design

With extensive research and prep completed, the design of your site can be finalized, and programming is undertaken. This is when your website will really begin to come to life.

Website Development

At Rockit, we code exclusively in CraftCMS for a number of reasons, the first of which is security. The development process also involves UX/UI development and testing the website across multiple devices, screen sizes, and browsers -- as well as testing for bugs -- to ensure the best online experience, regardless of location or device it may be accessed from.

Once our programmers have put the finishing touches to your new, interactive site, it will be ready to launch in conjunction with the culmination of a parallel marketing campaign.

Above all, it is all about effective communication. Rockit Science Agency can help you discover what your business needs, now and in the future. Contact amy@rockitscienceagency.com to start the conversation.

NEEA

Web strategies for an alliance of 140 Northwest utilities and 13 million energy consumers.

Louisiana Mid-Continent Oil and Gas Association

Representing all sectors of the oil and gas industry.

SEM Hub

Branding strategic energy management across the Pacific Northwest.

FranU

Branding and advertising strategies for one of the oldest Franciscan universities in the country.

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