September 09, 2020 - 3 min read

Work vs. the World: Brent Sims

Work vs. the World: Brent Sims


Brand Junkies

The following is the eighth volume of our series, Work vs. the World. Next week, I will interview the last of our team members about their work and how work and life are being affected by current events. As local governments continue to phase out stay-at-home orders, I aim to explore what it is like to be a part of the advertising industry in 2020 -- life at home, life at work, and life when “at work” means at “home.”

Brent Sims is one of three principal leaders at Rockit Science Agency, as well as our Brand Strategist. His typical day includes working with clients on their strategic branding and advertising campaigns, along with various other internal and external communications. As a leader, it is his responsibility to make smart decisions on behalf of the team. “It is something we are always thinking about. Putting our team first is what builds a culture of having each other’s backs.” Brent is so glad to have returned to the office for the laughs, the culture, and the faces. “We have such an amazing team,” he says. “Finding the “right” people, the ones who add so much value to our group, has -- quite naturally -- made the greatest impact on our company culture, as well as on our success with client accounts.

While cooperating with stay-at-home orders, Brent, like the rest of us, worked from home for two months this Spring. Armed with a pen, enough paper, his laptop, and his phone, Brent is capable of working well anywhere. Fairly unphased by the disruption, Brent believes that change is not only manageable but should be embraced. He says he, “found it refreshing to make a major change of environment.” However, he immediately adds that it is certainly better to be back in the office because he says, it’s “great to connect with our clients and co-workers again.” Furthermore, he explains that his at-home co-workers turned out to be extremely exhausting! They would melt-down and throw tantrums as if Brent had not been on calls with agency clients. Note: Brent has three wild-child children, all under the age of six.

In an effort to stay attuned to industry news and trends, Brent says he strives for a well-rounded meal of media, consuming content from Facebook, Instagram, Twitter, blogs, and miscellaneous other Internet sources.

Social media sheds light on both the best of human beings, as well as the worst. Online actions have an impact and it is important that people understand the weight of their own influence. Hopefully, we -- as social media users and consumers -- will be able to reflect positively on our actions of today in the coming years. Brent claims, “I think the most powerful thing that has changed the circulation of news has been the evolution of the cell phone, which is now capable of immediate publication to multiple social platforms and are owned by almost everyone.” Brent consumed as much news as he could at home while also making time to get back to basics with his kids. “Sometimes,” Brent shares, “adults make things so complex when they are actually very simple. I learn from my kids every day.”

  • Coming Soon


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