Rockit Science Agency

Cotton and Seventeen Magazine

It’s a walk-off! Fashion Camp elevates experiential branding and affinity for Cotton and Seventeen Magazine.

Cotton and Seventeen Magazine

Rockit Science Agency had the unique opportunity to work with Cotton and Seventeen on an Experiential Marketing event entitled "Fashion Camp" where teens learned about the fashion industry from experts in the field. The experiential event included an impromptu runway show in the middle of one of the nation's leading shopping malls with professional runaway models from major markets. The Agency also provided public relations, event and talent management as well as design of environmental graphics. The project was produced during BTS(Back-to-School) in order to target teen demographics and expose the Seventeen Magazine and Cotton brands.

Great Success

Based on the success of this prototype event it was rolled out to eight major markets across the United States. It was truly amazing to be a part of an event that assisted in inspiring teens to follow their dreams.

So…what exactly did we do? Back to Top.