Rockit Science Agency

Click It or Ticket Louisiana Highway Safety Campaign

Selected by Louisiana Highway Safety Commission to create a multi-year advertising, public relations and media buy campaigns.

Louisiana Highway Safety Commission

Click It or Ticket

Services Provided: Branding, Advertising, Public Relations.

Over 15,000 lives are saved by seat belts each year, and since 1975 seat belts have saved a quarter of a million lives. The Louisiana Department of Highway Safety and the Louisiana Highway Safety Commission selected Rockit Science Agency to work on multiple annual Click It or Ticket campaigns.
Rockit Science Agency developed media buy strategies which included television, print, radio, online and non-traditional buys related to social media and movie theaters. Rockit Science also provided annual public relations services related to press release development, distribution and press event management.

Hitting The Streets

Rocket Science utilized local artists to illustrate community posters in the style of popular street art to reach young teen drivers. The graphics were designed to be more playful and less stern than materials used in past Click It or Ticket campaigns. The posters were hung at popular teen hangouts and also used on other collateral such as t-shirts and stickers.

Experiential Advertising

An Experiential Advertising Campaign was developed to engaged and interact with the brand in high traffic areas. Street graphic stencils were created and utilized in power-washing of sidewalks in public areas, a method called “Reverse Graffiti,” engaged consumers on jogging paths, shopping centers and movie theaters. Spray chalk was also utilized in a variety high school locations, this method washes away after rain and is less permanent than “Reverse Graffiti.”

Baby’s First Car Wreck

Rockit Science created a life-size movie theater display of a car getting into a wreck that would allow consumers to stand behind and look as if they were within the car crash scene. Consumers would have their friends and family capture the image with their cellphones and share images virally via social media outlets like Facebook and Twitter.  The display was place at movie theaters during the Blockbuster Summer.

1-800-AWESOME

Another experiential element of the overall campaign was the creation of community board fliers based on the typical “lost cat” or “piano lessons.” The whimsical fliers created included “Kitten Training," “Learn to draw so people think you’re awesome!” and “Are you a figment of your own imagination?” Each flier had a unique 1-800 number, when called it would prompt the caller to listen to a variety of pre-recorded comedic messages related to wearing seatbelts, everything from a vampire and his pet kitten to rocker dinosaurs were featured.  The fliers were placed on Starbucks and retailer community boards.

The Part Where We Talk About the Awards We've Won

In 2011, the Click It or Ticket poster campaign and illustrations were awarded 7 gold ADDY for the Louisiana Highway Safety Commission. The “Reverse Graffiti” and “Play It Safe” poster were honored with 2 silver ADDY awards.

So…what exactly did we do? Back to Top.

Services Provided: Branding, Advertising, Public Relations.