Rockit Science Agency

LUBA Workers’ Comp

Gangsters, Model-T Cars and Tommy Guns — sounds like a campaign for insurance.

LUBA Workers’ Comp

Services Provided: Branding, Advertising, Interactive, Web Design.

The second largest underwriter for worker’s comp in Louisiana, LUBA Workers’ Comp, was looking for a fresh and fun way to reach out to the agents. Rockit Science Agency developed three consecutive annual campaigns entitled the “10 Most Wanted."  In doing so, Rockit Science provide LUBA Workers’ Comp some original and dynamic creative that the client and target audience had not seen before.

Action Packed Campaign

The “L-Men” campaign, which paid homage to the “G-Men” or “Government Men,” was one of the “10 Most Wanted” campaigns that won national attention with regional awards and a national gold advertising award, the highest honor in the ad industry. The campaign features stylized retro designs and imagery utilizing company executives in vintage period costumes, Model-T cars and real tommy-guns. An action-packaged vintage trailer was shot on location.

It’s Like the Untouchables

Campaign branded retro movie posters, direct mailers and website designs used the classic movie theme of a dark mysterious detective’s office. Additional promotional items included branded coffee mugs, donut boxes and cigar match boxes.

We’re Gunning for You

LUBA Workers’ Comp reached its goals faster than any other year, with sales representatives writing the maximum amount of policies allowed within a given year.

The Part Where We Talk About the Awards We’ve Won

In 2009, Luba Workers’ Comp’s interactive website received a National ADDY at the AAF Advertising Awards competition and a regional silver award. The L-Men trailer won a local gold ADDY award for cinematography, and two local silver ADDY awards were bestowed on the website and online trailer.

So…what exactly did we do? Back to Top.

Services Provided: Branding, Advertising, Interactive, Web Design.