Meth Sucks
Services Provided: Branding, Advertising, Interactive, Public Relations.
Rockit Science Agency was selected by the Ascension Parish Sheriff’s Office to complete an Anti-Meth campaign funded by a federal grant. The Agency created a campaign entitled “Meth Sucks,” which represented the very obvious idea that drugs suck, it also represented the concept that Meth sucks everything good out of one's life. Throughout the television, print and billboard creative a young female teen was featured in two phases of Meth use, alive and dead.
Something’s Rotten in the Parish of Ascension
In the creative that featured the teen addict alive, Rockit Science showcased the effects of meth use on the teen’s smiling face, which featured a mouth full of rotting teeth, with copy that read, ‘Smile, You’re An Addict.‘ In creative that featured the teen dead it showcased her in several stages at a morgue, and copy that read ‘Death, Just Another Side Effect,’ this statement says it all.
Smile
Traditional Media Buy Strategies were utilized across television and print, however, when it came to OOH(Billboard) specific locations were selected to benefit the campaign’s “in your face” nature which included billboards next to cemeteries, strip clubs, churches, hospitals and high schools.
Campaign Brochure FTW
A campaign brochure was developed to educate and offer assistance to individuals who find themselves trapped in a world of Meth.
Interactive Website
Website Design featured startling statistics related to Meth use in the United States.
The Part Where We Talk About the Awards We've Won
In 2011, the Meth Sucks campaign won three ADDY advertising awards at the Regional Awards and seven ADDY awards, including Best of Public Service, at the Baton Rouge Awards. The Meth Sucks television spot also received the highest honor for the 2011 Telly Awards, a Silver Telly.
So…what exactly did we do? Back to Top.
Services Provided: Branding, Advertising, Interactive, Public Relations.
- Strategic Brand Development
- Neuro-Branding
- Brand Messaging
- Brand Identity
- Television Campaign
- Print Campaign
- Outdoor Campaign (OOH) Billboard
- Online Marketing
- Media Planning
- Media Buying
- Media Relations
- Media Research and Strategies
- Brochure Design
- Graphic Design
- Copy Writing
- Website Design
- Flash Animation and Programming
- Video Production
- Photography