_Business Spotlight: Rockit Science Agency

April 23, 2009

“When times are good, everyone likes to advertise,” observes Brad BonGiovanni, founder and president of the award winning Rockit Science Agency. When times are bad, advertising becomes a necessity. Fortunately, the most effective advertising is often the least expensive, such as targeting existing customers through email marketing. E-blasts yield huge returns compared to traditional direct mail, and “companies who are advertising right now are capturing all of the market because people are still buying.”

Established in 2002, Rockit Science offers strategic marketing, advertising, interactive website design, and public relations services to clients worldwide. “We look beyond the ordinary…to create innovative and compelling communications that yield sustainable and measurable results…With every client comes [our] commitment to providing superior project management, creative drive, and flawless execution.”

Communication at all levels is the foundation of Rockit’s success. Communication with clients delves deep and goes beyond advertising. “We not only want to understand our clients and their brands, we want to drive our clients in the right direction [in terms of] bettering their products and services,” BonGiovanni explains. Sometimes that involves working with clients on product development from the ground-up, which has garnered BonGiovanni a number of U.S. patents. Clear communication with each client’s target market is critical, as well. “Advertising is not just about reaching mass amounts of people. ItŐs about reaching, moving, and engaging the right people to take action.”

An artist since childhood, BonGiovanni recalls that his teachers were not impressed by the artwork he created on the back of his failed math tests, but his parents always supported his talent. In fact, it seems he was destined for a career in art and advertising, following in the footsteps of his grandfather, a designer who hand-painted billboards in the 1930’s and 40’s.

BonGiovanni is especially passionate about helping small local businesses to flourish because “we’re all intertwined, we’re all in the same boat.” BRAC membership is an important part of that interconnection as well, providing opportunities to interact with and learn from other great businesses that are succeeding in the Baton Rouge market.

For more information, visit Rockit Science Agency.