The BREC Foundation board of directors is initiating a marketing campaign to increase awareness on conservation and expanded opportunities in the park system. The foundation has hired the Rockit Science Agency, a Baton Rouge based ad agency, to handle the campaign that will include creating a new identity and interactive web site. Carl Stages, executive director of the BREC Foundation, says Rockit Science was selected for its past campaigns, including work for the Navy and Rave Motion Pictures.