_Local Ad Agency Gets Share of Cigar Company

Friday, April 18, 2008

The Rockit Science Agency has acquired an interest in Florida-based Molina Cigar Co. "Molina Cigar Company has a long tradition of the finest quality cigars produced in the Dominican Republic," said Brent A. Sims, vice president of marketing for the Baton Rouge-based ad agency. Sims says the agency recently created a marketing campaign for Molina Cigar's controversially named cigar line "Devil's Weed." The Spanish Inquisition coined the term "devil's weed" for tobacco to deter its use. The line will be unveiled in July at the International Premium Cigar and Pipe Retailers Annual Conference and International Convention.