_Rockit Science Agency signs on to create Baton Rouge's first viral advertising campaign for Advanced Office System.

April 3, 2008

Rockit Science Agency, Baton Rouge based boutique ad agency, has signed on to create a viral advertising campaign for Advanced Office Systems. The campaign will launch in early summer and will feature traditional television and radio commercials, however, will tie into a viral campaign that is the first of its kind in Baton Rouge. "Advanced Office Systems has always been on the forefront of groundbreaking technology, it is a natural fit for us to embrace an innovative advertising campaign," said Ron Rasberry, Vice President of Advanced Office Systems.

"The entire campaign takes a comedic stab at daily life in a cubicle office setting. People will be able to socially interact and network with the viral campaign; something that has been done on a national level over the last two years but has never been accomplished in the Baton Rouge market, said Brent A. Sims, VP of Marketing at Rockit Science Agency."

The viral campaign will launch online at www.nocardboard.com

Ultimately, once the campaign is launched it will be supported by a presence on Youtube.com, Collegehumor.com, Funnyordie.com and the streets of Baton Rouge where street teams will interact with the community.

Advanced Office Systems is a complete business technology company; specializing in document production, distribution, electronic file storage and retrieval, print management solutions, color imaging systems, wide format printers and copiers, network design, and customized programming.

What is Viral Marketing and Advertising?

Viral marketing and advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales). Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along marketing message voluntarily. Viral campaigns are promoted in a variety of way; video clips, interactive mini-websites, images and real world settings. Viral marketing is based on natural human behaviors.

Rockit Science Agency is an award-winning full service boutique ad agency based in Baton Rouge that offers Strategic Marketing, Advertising, Interactive, Public Relations and Creative Thinking. Principals include Brent A. Sims and Brad BonGiovanni.