In phase one, Rockit Science Agency created the excitement of going to the movies that audiences experienced in the hay-day of movie premieres. Rockit Science Agency created an ad campaign that featured the word "Premiere" with three variants that showcased popcorn, red stanchion ropes, and movie searchlights. The ads were placed throughout the market in magazines, newspapers, and radio (targeted demos; including college radio). Rockit Science Agency also executed a full public relations campaign, which included media tours, media relations, and press kits distribution. The coverage was well received and resulted in PR valued at $49,000. Phase two consisted of on-location searchlights, stretch limos, celebrity look-a-likes, and movie memorabilia giveaways the entire grand opening weekend.