Rockit Science Agency researched the gaming market and consumer package goods related to Next-Gen gaming. We created an overall pure sports brand to support the game's launch which included logos, posters, packaging, interactive website, trailers, in-store standees, vehicle wraps, banners, posters, and t-shirts. Rockit Science Agency also designed user-friendly in-game menus, which continued the game's brand, while creating efficient, progressive, and functional game play options.